Colors and Emotions

Colors convey strong emotions and marketers use this knowledge very effectively.


Color is a powerful medium and when used effectively can affect our behavior.

Next time you view a static advertisement that catches your attention look closely at the colors, and observe what attracted your attention.

Studies show some of the people’s reaction the these

Red = Bold, and dramatic, dangerous

Yellow = Optimism, warmth
Orange = Friendly, cheerful confidence
Purple = Imaginative
Blue = Trust, dependable strength
Green = Peaceful, healthy growth
Black = Affluence, power, and seriousness
Neutrals Grey, blues, and browns Balance, calm increases productivity
White = Affluence, power

Do you react the same way to these colors?

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