5 Self Confidence Building Tips

Self Confidence is a feeling of trust in your abilities, the qualities that make you unique, and your judgments. It comes from your environment, upbringing, work and dedication and commitment to a cause.  It’s a skill that you need in your personal and professional life. To be an effective and successful leader you must work

Personal brand and your personality

Are you still struggling to discover colors that express who you are? Have you considered psychology to determine your color personality? Do you know which colors improve your productivity? See colorpsychology.org Exploring your color psychology might help you to determine the best colors to wear, for your personal brand and also to decorate your home. Which color

Colors and Emotions

Colors convey strong emotions and marketers use this knowledge very effectively. Color is a powerful medium and when used effectively can affect our behavior. Next time you view a static advertisement that catches your attention look closely at the colors, and observe what attracted your attention. Studies show some of the people’s reaction the these

Colors and Your Personal Brand

Color is one of the most important elements in personal branding, which can either attract or distract from your message. Read on to learn more.

  • Color is one of the most important elements in personal branding,


Google Coco-Cola, Delta, Virgin, Facebook, MacDonald’s, Wal-Mart, and Whole Foods are well-known and easily recognizable by their brand colors. These colors were not chosen by accident. A vast amount of research in color psychology has demonstrated the positive and negative effects colors have on our emotions and buying behavior.

Understanding the powerful effects of color to convey messages means choosing colors to enhance your personal brand.   Consequently, living in a global and interconnected world means being aware of how different cultures view colors. For example, in the west, a bride wears white at weddings while in some south Asian countries a widow wears white while in mourning.

When choosing colors for personal branding consider these factors to ensure that your personal brand colors are aligned with the message you want to convey to a prospective client.

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