Colors and Your Personal Brand

Color is one of the most important elements in personal branding, which can either attract or distract from your message. Read on to learn more.

  • Color is one of the most important elements in personal branding,


Google Coco-Cola, Delta, Virgin, Facebook, MacDonald’s, Wal-Mart, and Whole Foods are well-known and easily recognizable by their brand colors. These colors were not chosen by accident. A vast amount of research in color psychology has demonstrated the positive and negative effects colors have on our emotions and buying behavior.

Understanding the powerful effects of color to convey messages means choosing colors to enhance your personal brand.   Consequently, living in a global and interconnected world means being aware of how different cultures view colors. For example, in the west, a bride wears white at weddings while in some south Asian countries a widow wears white while in mourning.

When choosing colors for personal branding consider these factors to ensure that your personal brand colors are aligned with the message you want to convey to a prospective client.


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