10 Benefits of Wardrobe Cluster

Are your clothing and accessories meeting all your psychological social and aesthetic needs? Or do you often feel overwhelmed and struggle to put interesting, suitable, and attractive looks together? If this is your situation, don’t despair the wardrobe clusters strategy might be ideal for you. A wardrobe cluster is easy to remember and it is easy to

Colors and Emotions

Colors convey strong emotions and marketers use this knowledge very effectively. Color is a powerful medium and when used effectively can affect our behavior. Next time you view a static advertisement that catches your attention look closely at the colors, and observe what attracted your attention. Studies show some of the people’s reaction the these

Colors Attract Attention

Wear colors with confidence Color is one of the first things people notice about you and your personal brand. It holds information about your personal preferences, emotions, and motivations. Consider these factors when choosing the colors for your products and services, because the colors should enhance your brand and attract clients. Some colors to consider: blue, pink,

Colors and Your Personal Brand

Color is one of the most important elements in personal branding, which can either attract or distract from your message. Read on to learn more.

  • Color is one of the most important elements in personal branding,


Google Coco-Cola, Delta, Virgin, Facebook, MacDonald’s, Wal-Mart, and Whole Foods are well-known and easily recognizable by their brand colors. These colors were not chosen by accident. A vast amount of research in color psychology has demonstrated the positive and negative effects colors have on our emotions and buying behavior.

Understanding the powerful effects of color to convey messages means choosing colors to enhance your personal brand.   Consequently, living in a global and interconnected world means being aware of how different cultures view colors. For example, in the west, a bride wears white at weddings while in some south Asian countries a widow wears white while in mourning.

When choosing colors for personal branding consider these factors to ensure that your personal brand colors are aligned with the message you want to convey to a prospective client.

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