Colors and Your Personal Brand

Color is one of the most important elements in personal branding, which can either attract or distract from your message. Read on to learn more.

  • Color is one of the most important elements in personal branding,


Google Coco-Cola, Delta, Virgin, Facebook, MacDonald’s, Wal-Mart, and Whole Foods are well-known and easily recognizable by their brand colors. These colors were not chosen by accident. A vast amount of research in color psychology has demonstrated the positive and negative effects colors have on our emotions and buying behavior.

Understanding the powerful effects of color to convey messages means choosing colors to enhance your personal brand.   Consequently, living in a global and interconnected world means being aware of how different cultures view colors. For example, in the west, a bride wears white at weddings while in some south Asian countries a widow wears white while in mourning.

When choosing colors for personal branding consider these factors to ensure that your personal brand colors are aligned with the message you want to convey to a prospective client.

Fashion and Physique

I am so glad we are slowly moving away from the “ideal” body image and embracing our diversity. I visited the Fashion Institute of Technology in New York in February, 2018, and was honored to hear the gracious Tim Gunn discuss the discriminations and difficulties people who don’t conform to certain body types face when trying

Discover your “Wow” colors

Why do we react to colors? According  to Color theory, color has three categories: Color circle/wheel was first developed by Sir Issac Newton in 1666, based on the primary colors: red, yellow and blue.  Secondary colors: green, orange, and purple, and tertiary colors: yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. Color harmony: colors that please the eyes: analogous

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