Why do we react to colors?
According to Color theory, color has three categories:
Color circle/wheel was first developed by Sir Issac Newton in 1666, based on the primary colors: red, yellow and blue. Secondary colors: green, orange, and purple, and tertiary colors: yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green.
Color harmony: colors that please the eyes: analogous colors: colors next to each other on the 12 color wheel, such as yellow and green-yellow, yellow, yellow-orange. or complementary colors: colors that are directly opposite each other like red and green, and red-purple and yellow-green. Complementary colors create maximum contrast in color scheme.
Color context or use of color: We arrange colors in relation to each other, think basket of fruits. Colors can behave differently when next to other colors. For example, red appears brighter when the background is black, and against a white background, it appears less bright. According to Basic Color Theory
Psychology of colors: Most of us react to colors. We love some colors and others not so much. We don’t always know why we react to colors the way we do. How you feel about colors can be subjective. For example, what do you see, feel, and think when you look at the two color palettes below? I love the colors in both pictures. However, I would wear more colors from the first palette, than colors in the second palette. What about you?
Although your choice of colors can be a subjective decision. Through color analysis, you can discover the colors that make you feel more confident and look more powerful. Please the contact for to book an appointment for Color Analysis