Colors and Your Personal Brand

Blog, Personal Branding, , ,

Color is one of the most important elements in personal branding, which can either attract or distract from your message. Read on to learn more.

  • Color is one of the most important elements in personal branding,

 

Google Coco-Cola, Delta, Virgin, Facebook, MacDonald’s, Wal-Mart, and Whole Foods are well-known and easily recognizable by their brand colors. These colors were not chosen by accident. A vast amount of research in color psychology has demonstrated the positive and negative effects colors have on our emotions and buying behavior.

Understanding the powerful effects of color to convey messages means choosing colors to enhance your personal brand.   Consequently, living in a global and interconnected world means being aware of how different cultures view colors. For example, in the west, a bride wears white at weddings while in some south Asian countries a widow wears white while in mourning.

When choosing colors for personal branding consider these factors to ensure that your personal brand colors are aligned with the message you want to convey to a prospective client.

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Listening and Inclusion

Blog, Image Management

Putting others at ease is an enviable skill, and for many, it comes naturally. Being respectful and considerate is always appropriate. However, an area for improvement is often the practice of active listening. The art of listening includes being open and inclusive, especially to newcomers. For example:  Instead of waiting politely for a gap in

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Spring Makeup Trends From The Runway

Blog, Uncategorized

Adapting some trends that were featured down the runway for spring and summer. Natural skin is always in fashion and nothing says natural like using your freckles as an accessory. Face becoming wearable art. If you are feeling brave go for. For those who want to experiment with concealers, yellows, and orange, just do.  Allow your

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Things you should know about professional presence

Blog, Uncategorized

  Professional presence is more than just being the boss, doing your job and wearing expensive clothes. Read on to learn more. Poise, self-confidence, self-assurance, control, style, self-awareness and competence. What do these qualities have in common? They reflect professional presence! People who possess such qualities lead by example. They are hardworking, yet make it

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Dressing Appropriately To Make a Positive First Impression

Blog, Uncategorized

Studies have shown that within seven seconds of meeting someone, snap impressions about them are made. Fear, insecurities, curiosity, and power. These are some of the factors that influence snap impressions and sometimes lead to discrimination towards others because of how they are dressed. People who possess professional presence understand that clothing is an essential

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